Presenting a clear, concise and consistent brand is critical to an organization’s ability to attract members, differentiate itself from the competition and educate the public about its industry. AMS can develop messaging and ensure your brand is represented across all channels and platforms, including websites, press releases, social media and marketing material.
Your website is often the first interaction a potential member has with your organization, so it’s important to make a good first impression! AMS has extensive experience in website management – from content creation and copywriting, to web security and SEO. to We ensure your website is always evolving, aesthetically appealing and easy for members to navigate.
Email marketing is an essential tool for building and maintaining relationships with current and prospective members. AMS expertly manages these day-to-day interactions, closely monitoring open rates, click rates and other metrics in order to optimize campaign performance and ensure we’re communicating your message in a timely and effective manner.
Social media platforms such as Facebook, Twitter, LinkedIn, Twitter and Instagram are a valuable tool in raising brand awareness and building more informal relationships with your audience. We help you to create targeted, interactive content, including videos, images, infographics, blog posts, quizzes and relevant news articles, to engage your audience and drive traffic to your website.
AMS takes your marketing materials to the next level, developing compelling content and striking visuals to help your association stand out from the crowd. We ensure your repertoire of marketing materials is cohesive, consistent, and recognizable – from brochures, fact sheets and member magazines, to case studies, press releases and white papers.
A well-crafted newsletter helps to engage existing membership and generate new leads, thereby playing an important role in your association’s communications toolkit. AMS develops concise, reader-focused newsletters designed to maximize open rates and drive your members to action, whether that’s paying their annual fees or signing up for a conference or webinar.
Need support for your communications efforts? AMS is here to help.