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AMS Provides Thought Leadership at ASAE’s Marketing, Membership and Communications Conference 2021

The Marketing, Membership and Communications Conference is one of ASAE’s signature annual events and a highlight in many association professionals’ calendar. It aims to provide inspiring ideas, case studies, new solutions, and new tools to help association and nonprofit professionals take their marcomm and membership strategies to new heights. The conference took place virtually this year, offering an abundance of live and on-demand content over the course of three days in early June. AMS was honored to have two of our team members, Carrie Hoffman and Caoimhe Kenny, presenting at the conference.

AMS Senior Vice President Carrie Hoffman co-presented a session titled “Ethical Code of Conduct Considerations in a Virtual Environment” with Nisha Thakker, Counsel at Tenenbaum Law Group.  This session explored how association professionals could develop and implement codes of conduct based on industry/profession specific ethical standards, especially in the context of a virtual environment. It invited participants to think about code of conduct considerations for association members interacting in chat rooms, virtual exhibit halls, virtual networking events, and more, and consider when it might be necessary for the CEO to seek legal counsel.

AMS Senior Associate Caoimhe Kenny presented an express talk titled “Human-Centric Social Media Strategies Designed to Empower and Engage”. This session explored a number of ways for marketers to open up a dialogue with their audience and discover what really matters to them, in order to drive audience engagement and foster deeper relationships with members. Using the example of the American Board of Wound Management, a long-time AMS client, Caoimhe’s session provided concrete examples of how marketers can re-think their marketing strategies, using compassion and conversation as a jumping off point.

Both sessions received great feedback from conference attendees, and AMS was proud to have two of our team members recognized as thought leaders in the association marketing, membership and communications industry. If you have any questions on either of the topics outlined above, or would like to find out how AMS could help you apply these ideas to your own organization, feel free to reach out to Carrie or Caoimhe directly.